The rise of brown lash extensions: 2025 lash trends to watch

2025 is set to be an exciting year for lash artists and enthusiasts!

As the lash industry evolves, we’re seeing shifts toward more natural, personalized looks, with trends that flatter a wider variety of clients.

If you’re curious how today’s styles evolved, this quick eyelash extensions history timeline puts it all in context.

From the rise of brown lash extensions to the continued love for wispy lashes, and the enduring popularity of the lash lift, there’s plenty to look forward to in the year ahead.

Let’s break down these three trends that will dominate in 2025—and how you can incorporate them into your lash game!

1. Brown lash extensions: The new classic in 2025

If you're still thinking black is the only option, it’s time to expand your palette!

Brown lash extensions are taking the lash world by storm—and for good reason.

See how this look rose to the top in our brown lashes trend deep-dive.

They provide a softer, more natural look that complements a wider range of skin tones and hair colors.

Unlike the dramatic contrast of black lashes, brown lashes offer a subtler enhancement—perfect for clients who want a “no-makeup” makeup look.

A customisable colour spectrum

One of the most exciting things about brown lash extensions in 2025 is the variety of tones available.

Think neutral, warm, and cool browns that can be customized to suit your client's natural coloring.

Here's a quick guide to when and why you might choose different tones:

• Neutral brown: This tone works across the board, making it versatile for most skin tones and hair colors. Ideal for first-timers!
  
• Warm brown: Great for clients with red or auburn undertones in their hair. This tone enhances the warmth in their features, giving a soft glow.
  
• Cool brown: Perfect for clients with ash blonde or cool brunette hair. It gives a subtle, sophisticated lift without the harshness of black.
  

When to use brown lashes for the most natural look

For clients who want a soft and natural look, brown lash extensions are ideal.

They work well for everyday wear and are a fantastic choice for older clients who may feel that black lashes look too bold.

Brown lashes can also be a perfect match for clients with lighter lashes or those who prefer minimal makeup.

When paired with light makeup or none at all, they give a beautifully natural, fluttery effect that blends seamlessly.

But while the previous statements are true, you can also let creativity flow and create dramatic sets such as, Kim K or Fox Eye looks with different shades of brown for nonconformist clients.

2. Spiky, wispy lashes: The "undone" look

In 2025, we’ll see a surge in demand for spiky, wispy lashes that embrace a more effortless, “undone” style.

These sets use ultra-thin extensions (typically 0.03 to 0.05 mm) in a technique that creates 3-4D fans and spikes, creating a textured, natural look.

Why spiky and wispy is taking over

This trend is all about controlled chaos—perfectly imperfect lashes that look like you just rolled out of bed with flawless lashes.

The key here is subtle variation: a mix of lengths and slight gaps that give dimension without looking overdone.

It’s an ideal option for clients who want something between classic and full-volume extensions.

These sets are also popular because they’re versatile—you can adjust the thickness and density based on your client's preferences, but the focus remains on a light, airy look.

This makes it a go-to for clients who crave volume but want to avoid the uniformity of traditional volume lashes.

3. Lash lifts: The timeless trend that’s here to stay

Lash lifts continue to be a client favorite, and they’re not going anywhere in 2025.

If your clients want to enhance their natural lashes without extensions, the lash lift is the perfect service to offer.

By lifting and curling the natural lashes, this technique gives the appearance of longer, fuller lashes with zero maintenance.

Why lash lifts are still popular

• The no-fuss appeal of lash lifts keeps them in high demand.
• Clients love that they can wake up with lifted, curled lashes that are low maintenance.
• The process is quick, relatively low-cost, and can last up to eight weeks, making it a great option for busy clients who want beautiful lashes with minimal upkeep.
  
• Lash lifts are also fantastic for those who might be allergic to lash adhesives or prefer to avoid extensions altogether.

As a lash artist, offering this service means you can cater to a wider variety of clients and preferences.

Final thoughts: personalise the lash experience in 2025

As we move into 2025, we should embrace these trends to stay ahead of the curve.

Whether it’s stocking up on our brown lash extensions in multiple tones, perfecting your technique for spiky, wispy lashes, honing your lash lift skills, or designing bold fox eye lashes, there’s plenty of room to expand your offerings and delight your clients.

Remember, the key to mastering these trends is customization.

Every client is unique, and the more you can personalize their lash experience—whether through tailored lash colors or textures—the more satisfied they’ll be with the final result.

Happy lashing!

About the author

Written by a multi-award-winning lash artist, international competition judge, and trusted educator at The Lash Box Shop, with years of hands-on experience helping professional lash artists improve their eyelash extensions technique, speed, and confidence behind the tweezers. Passionate about elevating standards in the lash industry, she now shares expert insights to help lash technicians grow stronger, more profitable businesses.