Lash business marketing: 5 content ideas for busy days
We’ve all been there - those crazy, non-stop days when even thinking about posting on Instagram feels impossible.
But here’s the thing: showing up (especially on IG stories), even when life is chaotic, is essential for your lash business marketing.
And guess what? You don’t have to be perfect, polished, or have your life together to do it. In fact, people love seeing the person behind the tweezers—flaws, good days, bad days, dreams, and all.
Let’s talk about why consistency on Instagram stories is your gold ticket to client connection and trust, plus some simple content ideas for lash artists, even on your busiest days.
Why stories matter in lash business marketing
Unlike your feed (which we all overthink sometimes), stories are real, raw, and super easy to post. They disappear in 24 hours, so no need to stress about perfection.
Stories are where you can truly connect with your audience by giving them a peek behind the curtain—whether it’s a snap of your morning coffee or a quick update about your day in the studio.
The magic of stories lies in the storyline.
Think of it like a little behind-the-scenes movie about your day.
It doesn’t have to be fancy—it just has to have a flow between stories.
I promise you that your audience doesn’t just want to see your lash work (though they love that too).
They want to see you so by being consistent on stories you:
- Build trust - people want to know the person behind the brand
- Create loyalty - your audience will feel connected to your journey
- Keep at the top of their mind—regular presence means they’ll think of you when they need a lash tech.
Even if you’re not feeling 100%, showing up with authenticity—messy bun, coffee spills, and all—shows you’re human.
Spoiler alert: nobody is perfect, and nobody expects you to be.
5 no-fuss story ideas to grow your lash brand
1. Behind the scenes snapshots
Take a pic of your lash setup.
Show your workspace even if it’s not Pinterest-perfect.
2. A quick ‘Hello’ video
Hop on camera for 10 seconds to say, “Busy day today! Hope you’re all smashing your goals!”
Smile, wave, and go back to work.
3. Share your aspirations
Talk about a big goal you’re working toward.
Share a dream you have for your lash business.
4. Repost testimonials or DMs
Got a sweet message from a client? Share it to your stories and say how much it meant to you — this builds social proof and shows appreciation.
5. Polls or questions
Use the poll sticker to ask simple things like “Coffee or tea?” or “Classic or volume lashes?”
Ask a fun question like “What’s your dream vacation?” - it doesn’t always have to be lash-related!
Plan ahead to stay consistent
Here’s the game-changer: plan your content ahead of time.
On your day off, brainstorm 2-3 simple content pieces for lash artists or themes you can share during the week.
Save them in your drafts or your phone so that when you’re busy, you can just hit post and carry on.
Final thoughts: visibility over perfection
At the end of the day, your audience loves you for YOU. The real, hardworking, sometimes tired but always passionate lash artist.
By consistently showing up on stories, you’re not just building a lash business—you’re creating a community.
So next time you’re doubting whether to post, remember: your audience doesn’t need perfect. They need you. 💖
About the author
Written by a multi-award-winning lash artist, international competition judge, and trusted educator at The Lash Box Shop, with years of hands-on experience helping professional lash artists improve their eyelash extension technique, speed, and confidence behind the tweezers. Passionate about elevating standards in the lash industry, she now shares expert insights to help lash technicians grow stronger, more profitable businesses.